Spring Cleaning for Business: Getting The Cobwebs Out Of Your Content Creation Process

social mediaUnless you’re a professional writer, consistently creating valuable content for your business can be a daunting undertaking. In our previous post, we discussed the importance of creating systems for your business, so today we’re going to share some strategies for streamlining your content creation process.

  1. Dedicate certain days and times to content creation. Schedule content-related tasks on certain days of the week and commit to writing before you tackle any other tasks (admin, email, etc.) on those days. Because writing is a mentally strenuous activity, you should do it earlier in the day when you have more energy. Since you use a different part of your brain for writing than you do for editing, it takes about 25 minutes to regain your focus every time you switch tasks. Planning your writing and editing separately will help you avoid this productivity drain.

  2. Develop content creation templates. Creating templates for various types of content (blog posts, newsletters, etc.) helps make the writing process less daunting. If you’re not sure where to start, review your work and identify the main components. For example, your newsletter might contain an introduction, links to your most recent blog posts, and current promotions. If you develop a template outlining these sections, you won’t face the dreaded blank page next time you sit down to write.

  3. Devise task lists to systemize your content creation process. Write down every associated activity you can think of (generating ideas, outlining, finding images, publishing, promoting, etc.) and create checklists for each part of the process. This will streamline the process and preserve your mental energy.

  4. Create a system for capturing ideas and taking notes. When it comes to capturing and storing your research and ideas, you need to find a system that works for you. If technology intimidates you, don’t force yourself to use fancy apps or programs with a steep learning curve. Your system can be as simple as a stack of index cards or an Excel spreadsheet, but it needs to be convenient so you can add to it whenever inspiration strikes. Cloud-based programs like Evernote that sync between your devices make it easy to save and access your notes anywhere.

  5. Delegate tasks whenever possible. Examine your content creation process and identify the activities that you tend to put off or dislike the most. These are the tasks you should try to outsource if possible. If you enjoy writing, but feel less confident in your editing abilities, hire a freelance editor to proofread your work. If you find posting and promoting your content to be a chore, look into outsourcing those tasks. By taking those dreaded duties off your to-do list, you’ll be more productive and focused on your remaining tasks.

What’s your biggest content-related struggle? Please share your thoughts below!

Need help systemizing your business this spring? Call Command Your Clutter at 727.420.1746 to schedule a consultation or email sharon@commandyourclutter.com.

Command Your Clutter is a professional organizer providing services in Clearwater, Palm Harbor, Tarpon Springs and Tampa.  For more information, go to our web site www.CommandYourClutter.com
or call (727) 420-1746.


 

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